49 questions. No right answers. A clear picture of how you naturally operate — and where you're most powerful.
Welcome to The Seven Archetypes — a space built for the people who make hospitality what it is, and for those who want to understand why it works when it truly does.
Over more than two decades, I've had the privilege of stepping into some of the world's most extraordinary hospitality environments — from the grand scale of the world's largest cruise lines, where I worked to shape the cultures that guests never see but always feel, to the intimate craft of New York's first boutique hotel and the chic, character-driven properties that followed. What I found in every one of them was the same truth: great hospitality is never accidental. It is built, intentionally, through the people you choose, the values you hold, and the cultures you create together.
This site is for recruiters, people leaders, operators, trainers, coaches and curious minds who believe that the art of finding, growing, and keeping exceptional talent is one of the most important conversations our industry can have. It is also, honestly, a creative indulgence — a place where I finally get to write about the hotels I love visiting, the experiences that stay with you long after check-out, and the quiet details that separate the good from the truly memorable.
Pull up a chair. There's a lot to explore.